Back to Hadeed Digital StudioHadeed RUBINA ASAD

RUBINAASAD

A bride in a gold embroidered lehenga with a sheer dupatta, seated in front of a Mughal arch

Bridal and festive couture.

Hand-embroidered by our karigars, stitched to your exact measurements, delivered across Pakistan and abroad.

Find my outfitView the collection
Scroll

Shop by occasion

The wedding day

Barat

Deep red, heavy zari and a dupatta that fills the room as you walk in.

See Barat outfits
The reception

Walima

Ivory and antique gold, embroidered by hand for a softer, elegant evening.

See Walima outfits
The night before

Mehndi

Teal velvet and sequins that catch every light on the dance floor.

See Mehndi outfits

Look closer.

Close-up of a teal velvet bridal outfit covered in hand-sewn gold sequins and zari

Every sequin, by hand.

Each one is placed and stitched by our karigars, one at a time.

Weeks of handwork.

A heavy bridal piece takes weeks to embroider. That is why it can be passed down.

Made for you.

Choose the colour, the work and your measurements. We make it once, for you.

Start made to measure

What are you dressing for?

Answer three quick questions. Your picks update instantly, with the reason we chose each one.

01Occasion

02Budget

03Colour mood

Your picks

The collection

Tap any piece for sizes, made-to-measure and matching jewellery.

Close-up of hand embroidery on cloth

Any design. Your measurements.

No more alterations after delivery. Choose a design, enter four measurements, and our atelier stitches it for you.

  1. Choose your designOpen any outfit and tick "Stitch to my measurements".
  2. Add four measurementsBust, waist, hip and length, in inches.
  3. Stitched and deliveredReady in about 14 days, checked by hand before it ships.
Choose a design

Loved on the big day

★★★★★The stylist picked my Walima outfit in two minutes. It fit perfectly because I ordered it made to measure.Sample review · Lahore
★★★★★Ordering from Toronto was easy. I paid in dollars and it arrived well before the wedding.Sample review · Toronto
★★★★★I shared my wishlist with my sisters on WhatsApp and we chose together. Such a good idea.Sample review · Karachi

Good to know

Quick answers before you order.

How long does made to measure take?

About 14 days from when you place the order, plus delivery time to your city.

Do you ship outside Pakistan?

Yes. Switch to USD at the top of the page, and we ship worldwide with tracking.

What if the size isn't right?

Ready-to-wear pieces can be exchanged within 7 days. Use Find my size to get it right the first time.

How do I pay?

Cash on delivery in Pakistan, or bank transfer and card for international orders.

First look at new collections

Join the list for early access and private sale invites.